No matter what you sell or who you’re selling to, using social media as part of your marketing plan is just a no brainer. In 2020, not having an active social media presence is like pulling out some dusty flip phone from your purse at a networking event and wondering why people keep walking away when you’re asking for their contact info!
Here’s why you need a social media manager:
Stay Ahead of Trends
An experienced social media manager is passionate about growing your business online. They’re always in the know, as social media is ever changing. Your social media manager will be able to quickly identify what works and what needs improvement with your digital engagement.
Focus On The More Important Tasks
If you’re focused on booking gigs, securing funds for your next event or keeping track of next month’s tour schedule, be real with yourself. You don’t have time to check social media throughout the day. Your social media manager will help alleviate the task of commenting on the internet. They’re your business’ main representative when it comes to the internet.
Establish Your Business as a Credible Authority
Nobody cares that you’re attracting new customers if you can’t retain them. What makes John and his wife donate to your dance school every month? Why has Tevin seen your band over 100 times in the last 10 years? You offer something valuable! That’s the bread and butter of retention.
Your business’ voice can get lost in the shuffle if you don’t know the world of social media. Your social media manager will make sure that your brand messaging is conveyed through each post and interaction with your fans, they will allow you to take care of other tasks to keep your time managed efficiently and will make sure that all platforms are filled with interesting and positive content. Get rid of that flip phone and upgrade. You can’t run your business solo without any help. Hire a social media manager and watch the online presence fly through the roof.
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